This letter makes it clear that the Hamburger Company only, “wishes one representative in each city” and in Monroe, Louisiana, they chose the O’Kelly Store. This antique sales pitch has been stored amongst the family papers, but whether or not William chose to carry Hoffman House Pure Rye Whiskey is not known. I certainly would have liked to have inherited the company’s elegant Hoffman silver pitcher or even just one of the engraved whiskey glasses.
March 6, 1893
W. A. O’Kelly DEAR SIR: We enclose you a sample of our Annual Pass, to draw your attention to the bet selling Whiskey yet placed on the Market. “THE HOFFMAN HOUSE PURE RYE.”
We only wish one representative in each city, and would select you if possible.
We send with each barrel as shown by cuts below, one elegant silver pitcher, with brand engraved on both sides; one fine show card, one dozen Whiskey Glasses, with Brand engraved on them.
We will also send you 150 passes like sample to be distributed among your customers by you.
Twenty-five passes we will send to your leading customers like sample enclosed in circular within, names to be furnished by you. Theses 25 passes we will redeem from you at 15 cents each. This will at once introduce the Whiskey. This however only on the first order.
The Whiskey is guaranteed to be the very best blend of Fine Old Rye, and we can furnish you the names of hundreds of customers who are using the “HOFFMAN HOUSE PURE RYE” and none other. We will if desired furnish you sample free.
Our terms are 60 days acceptance, pr 2 per cent off on 10 days. Price $2.50 per Gall. Special quotation in 5 or 10 bbl. lots. We await your early rely either accepting or declining the proposition. We want only one representative in your city.
Please send the name of twenty-five of your best customers with the order, so the passes can be promptly mailed.
Yours Very Truly,
The Hamburger Co.